Google Ads · planning tool
Estimate a local ad budget.
A starting monthly spend for a service business in the GTA, based on city, profession, and what one new client is worth. Planning ranges, not a live auction.
Tutor · Vaughan
$1,000/mo ad spend
- Planning click range $3–$6
- About $53 per inquiry if 8% of clicks become a lead
- About 18.8 inquiries a month at this spend
- Starter management $499/mo
- Raised to the $1,000 minimum so the account can learn
Questions, answered
Clear before you book.
Pricing, timelines, and how the work actually runs — in plain language.
Is this a quote for Google Ads?
No. It is a planning range. Click prices change by auction, season, and how specific the keyword is. We confirm a budget on a strategy call after looking at your offer and landing page.
Why is the suggested spend sometimes $1,000?
Campaigns under $1,000 a month rarely get enough clicks to learn. Below that, local SEO is usually the better first step. Ad spend is billed by Google, separate from management.
What does the management fee cover?
Management starts at $499/month plus a $999 setup fee. The fee depends on monthly ad spend. It does not include the media budget.