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Solo versus group
Solo sites need clear specialty positioning. Groups need clinician pages and intake routing so inquiries reach the right person.
SEO for therapists · Canada
SEO for Therapists and Counsellors
Plan the pages, local signals, and reporting that help the right clients find your practice - without doorway city clones or rank promises we cannot keep.
From $449/mo CADSolo or groupVaughan-based · remote across Canada
What therapist SEO involves
Service pages, clinicians, and realistic local scope.
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Service and condition pages
Pages that answer real search intent (modalities, populations, formats) - only where you actually offer the work.
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GBP where eligible
Google Business Profile support for practices that meet Google’s representation guidelines. Virtual-only businesses may not qualify for a profile.
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Technical and on-page work
Titles, internal links, speed foundations, and crawlable structure that support the content you publish.
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Reporting
Monthly visibility and inquiry-oriented reporting - not vanity screenshots without context.
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Dependencies
Results depend on website quality, reviews, capacity to take clients, and competitive density. We document those limits up front.
Engagement shape
Audit → priorities → monthly execution.
Baseline
Review current site, listings, and how inquiries arrive today.
Page and GBP plan
Agree which pages and local signals matter for your modalities and geography.
Monthly cycle
Ship improvements, track what moved, and adjust. No fabricated volume estimates.
Proof and alternatives
SEO is one purchase decision - websites and ads are others.
If the site cannot convert, fix that first. If you need inquiries this month and budget allows, consider Ads.
Starting price
Local SEO from $449/mo (Single location) or $749/mo (Multi-location or multi-practitioner). CAD.
Website design
Need a booking-ready site? See therapist website design with managed and one-time options.
Google Ads
Need faster inquiry volume with a separate media budget? See Google Ads for therapists.
SEO pricing
Transparent local SEO fees.
Stay discoverable on Maps.
$449/mo
Google Business Profile, citations, on-page fixes, and review strategy.
Start with the bottleneck.
Free call
We will recommend SEO, Ads, website work, or a sequence - based on capacity and site readiness.
Client results
How SEO fit into a broader therapy practice engagement
Case summary
Private therapy practice
Client identity kept private - Shared with the client’s permission to publish outcomes, without naming the practice.
The situation
A solo psychotherapist had a basic website and no structured digital marketing. Growth relied on word of mouth, which made it hard to plan hiring.
Timeframe
About 24 months of website, SEO, and Google Ads work
What these numbers mean
Practitioner count is total practice headcount. Revenue is annual practice revenue shared by the client. Online inquiry volume was tracked through the website and ads where available.
What we delivered
- Branded website with a clearer intake path
- Local SEO and Google Business Profile support for therapy searches
- Google Ads campaigns for high-intent mental health queries
- Systems to support multiple practitioners as the practice grew
Results
Practitioners
Before: 1
After: 12+
Annual practice revenue
Before: $85,000
After: $500,000+
Client inquiries
Before: Primarily word of mouth
After: Steady online inquiries alongside referrals
A note on context: Practice growth always involves more than marketing - clinical reputation, hiring, operations, and demand all play a role. These figures reflect outcomes during our engagement. We do not publish percentage growth claims or search rankings without current, verified data.
Request a free website audit · Therapist website design · Google Ads for therapists
Questions
Clear answers before you book.
Is this for solo therapists or group practices?
Both. Single location starts at $449/mo CAD. Multi-location or multi-practitioner is $749/mo when you need multi-location or multi-practitioner visibility work.
Local practice versus virtual-only - what changes?
Local practices benefit from Google Business Profile work where eligible, Maps visibility, and neighbourhood-intent pages that earn their place. Virtual practices focus more on service/condition pages, clinician authority, and search intent outside a single map pack. We will not invent a storefront in every city.
What deliverables are included?
Typical scope includes technical and on-page foundations, service/clinician page planning, Google Business Profile support where the practice is eligible, citation consistency where relevant, and monthly reporting. Exact scope is confirmed on the discovery call.
Do you guarantee #1 rankings?
No. Rankings depend on competition, site quality, reviews, and Google’s systems. We report progress honestly and avoid unsupported rank guarantees.
How does SEO relate to Google Ads?
SEO compounds for durable visibility. Ads can generate inquiries faster when capacity and budget allow. Many practices use both; the right mix depends on website readiness and how full your calendar already is.
Where are you based?
Kavana Digital is based in Vaughan and works with therapists across Toronto, the GTA, and remotely across Canada when the engagement fits.
Areas We Serve
Based in Vaughan, serving Toronto, Vaughan, and the Greater Toronto Area.
Next step
Book a free call to scope therapist SEO.
Already have a site? You can also request a free therapy website video audit while you decide.
Scope SEO for your practice
We'll clarify solo versus group needs, local versus virtual scope, and what reporting will include.
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