01
Who it fits
Practices with capacity for new consults, a site (or landing page) that can convert, and budget for both management and media.
Google Ads for therapists · Canada
Google Ads Management for Therapists
Paid search for practices ready to fund ad spend separately from management - with clear ownership, tracking, and realistic expectations.
From $499/mo + $999 setupAd spend separate3-month minimum
Service fit
When Ads is the right purchase decision.
02
Management vs media
Our fee pays for strategy and optimization. Google bills clicks and impressions separately to your ads account.
03
Campaign scope
Search campaigns aimed at high-intent therapy queries you can ethically serve, with geo targeting matched to where you actually take clients.
04
Landing pages
Ads underperform on weak sites. We may recommend website or landing-page work first - see therapist website design.
05
Exclusions
We do not run non-compliant healthcare claims, guarantee volume, or treat free-audit requests as paying customers.
06
Guarantee
Qualified leads in 60 days or next month of management free - as stated in our standard Ads offer terms.
How it runs
Setup → learn → optimize on a fixed term.
Account and tracking
Confirm ownership, conversion actions, and call/form measurement.
Launch
Structured campaigns, negatives, and ads aligned to services you offer.
Optimize and report
Bi-weekly optimization habits with monthly reporting on inquiry-oriented metrics.
Compare paths
Ads is not a substitute for SEO or a weak website.
Choose based on timing, budget, and site readiness - not keyword fashion.
Starting price
From $499/mo management + $999 setup. Ad spend typically $1,000+/mo. CAD.
SEO alternative
Local SEO from $449/mo when paid media is not the right first spend.
Website first
If visitors cannot book, fix the site before scaling spend.
Ads pricing
Management fees from the approved rate card.
Qualified leads, managed end to end.
From $499/mo
Starter $499 (Up to $2,000) · Growth $799 ($2,001 to $6,000) · Scale 12% of total monthly ad spend ($6,001+).
Audit or rebuild first.
Free audit
Request a free therapy website video audit, or book a call to scope a site.
Free website auditClient results
How Google Ads fit into a broader therapy practice engagement
Case summary
Private therapy practice
Client identity kept private - Shared with the client’s permission to publish outcomes, without naming the practice.
The situation
A solo psychotherapist had a basic website and no structured digital marketing. Growth relied on word of mouth, which made it hard to plan hiring.
Timeframe
About 24 months of website, SEO, and Google Ads work
What these numbers mean
Practitioner count is total practice headcount. Revenue is annual practice revenue shared by the client. Online inquiry volume was tracked through the website and ads where available.
What we delivered
- Branded website with a clearer intake path
- Local SEO and Google Business Profile support for therapy searches
- Google Ads campaigns for high-intent mental health queries
- Systems to support multiple practitioners as the practice grew
Results
Practitioners
Before: 1
After: 12+
Annual practice revenue
Before: $85,000
After: $500,000+
Client inquiries
Before: Primarily word of mouth
After: Steady online inquiries alongside referrals
A note on context: Practice growth always involves more than marketing - clinical reputation, hiring, operations, and demand all play a role. These figures reflect outcomes during our engagement. We do not publish percentage growth claims or search rankings without current, verified data.
Therapist marketing hub · SEO for therapists · Website design for therapists
Questions
Clear answers before you book.
What is the management fee versus ad spend?
Our management fee starts at $499/mo CAD (Starter) plus a $999 setup fee. Google bills ad spend separately. Recommended minimum ad spend is $1,000/mo. Below that, local SEO is often a better fit.
How do tiers work?
Starter $499/mo (Up to $2,000 ad spend). Growth $799/mo ($2,001 to $6,000). Scale 12% of ad spend ($6,001+). Fixed management fees cover ad spend within each tier band (Starter and Growth).
Who owns the Google Ads account?
You should retain ownership of the Google Ads account. We manage campaigns with appropriate access. Account ownership details are confirmed before launch.
What is included in setup?
The $999 setup covers campaign structure, keyword research, ad copy, negatives, conversion tracking foundations, and initial optimization within the agreed scope. Landing-page work may be separate if your site cannot convert.
How do you measure inquiry to client?
We track inquiry actions the account can measure (form submits, calls, booking clicks) where tracking is installed. Booked consultations and paying clients often require your practice systems - we do not claim a booked meeting solely because a calendar opened.
Are there advertising policy limits for therapy?
Yes. Mental health advertising is policy-sensitive. We follow current Google Ads policies for healthcare and personal services and will decline setups we cannot run compliantly. We do not promise a cost per lead without data from your market and landing page.
Is there a minimum term?
Yes - 3 months so campaigns have runway to optimize, then month-to-month. Existing clients keep their current rates. These prices apply to new quotes.
Areas We Serve
Based in Vaughan, serving Toronto, Vaughan, and the Greater Toronto Area.
Next step
Book a call to confirm budget, capacity, and tracking.
Ready buyers book the 20-minute call. Existing websites can also request the free video audit.
Discuss Google Ads for your practice
We'll separate management fee from ad spend, confirm account ownership, and whether your site can convert.
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